Knowing which keywords can attract more people to your channel is essential to your success. That’s why you need to learn how to do smart YouTube keyword research. Have you ever wondered why certain YouTube channels always get a million views in a short period of time and go viral with their content on a regular basis? The truth is that they understand how the platform works and use it to make it easier for people to find their content quickly. In fact, they know the right keywords to use in their video descriptions and titles that make it simple for someone looking for information on a particular topic to find them in a flash. The good news? You can use these same techniques, too. And that’s what this guide will teach you. Of course, you could just continue to toss your videos up on your channel and hope for the best, but learning YouTube SEO is a surefire way to improve your results and reach more viewers. Here’s what you need to know about YouTube keyword research and how doing it the right way can help you get more views on your channel. What’s the Difference Between SEO and YouTube SEO? You’re probably thinking that what we just described sounds an awful lot like search engine optimization. And you would be absolutely right. The two concepts of YouTube SEO and traditional SEO are closely related. But you have to step away and think of YouTube as something separate from Google or Bing.